Superficial Friday ShareDay


Cameron Russell

One of my favorite topics to noodle and debate with others is that of perception.

In the PR world, we are challenged to always put ourselves into the shoes of another: whether we are trying to tell someone’s story to create a compelling pitch, anticipating a reporter’s questions to help them write a better story, or putting ourselves in the shoes of a person to whom we are trying to communicate a message.

Perception is powerful. It is the source of discordance as well as harmony. It’s the key to almost everything we want to accomplish in life.

And so for this Friday ShareDay, here’s a really insightful TED Talk on perception and the inequities of how people look versus who they are from underwear model (thank me later, guys) Cameron Russell titled “Looks aren’t everything. Believe me, I’m a model.

Happy Weekend!