As PR people, we’re all just a bunch of pitchers.
Not like the great Mariano Rivera, or (watch me date myself here) Goose Gossage or Ron Guidry. (Anyone remember Luis Tiant for the win?)
We are storytellers, not only for our clients, but for ourselves. To be successful, we need to relay information in a condensed and entertaining way, so as to provoke the “tell me more!” reaction in the reporters, editors and producers we are pitching, giving them the tools to do the same for their readers, listeners and viewers.
We also all know that there are some basic rules about PR pitching: Never lie, or even stretch the truth; lead with the most interesting facts; have a story with a beginning, middle and end. And make every pitch actionable.
There’s also the rule about not pitching on a Friday, for various reasons. I’ve been guilty of practicing this myself, but this article – presented for this installment of Friday ShareDay – from PR News Online relays some valid reasons to jettison the “don’t pitch on Friday” rule.
Happy Weekend!
Jody Fisher 