Superficial Friday ShareDay


Cameron Russell

One of my favorite topics to noodle and debate with others is that of perception.

In the PR world, we are challenged to always put ourselves into the shoes of another: whether we are trying to tell someone’s story to create a compelling pitch, anticipating a reporter’s questions to help them write a better story, or putting ourselves in the shoes of a person to whom we are trying to communicate a message.

Perception is powerful. It is the source of discordance as well as harmony. It’s the key to almost everything we want to accomplish in life.

And so for this Friday ShareDay, here’s a really insightful TED Talk on perception and the inequities of how people look versus who they are from underwear model (thank me later, guys) Cameron Russell titled “Looks aren’t everything. Believe me, I’m a model.

Happy Weekend!

Back to School, Back to Work, Back to Reality


Democratic Republican Convention

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So here we are at the first Friday in September, on a week when we headed back to work, back to school, and were able to put the (silliness of both of the) political conventions behind us. For the recap, check out Politico’s Maggie Haberman and her piece this morning. She’s dead on.

For better or for worse, we wave goodbye (sort of) to Summer 2012. I hope yours was as enjoyable, productive and memorable as mine was.

Yes, the December Holiday Shopping Season is less than 15 weeks away.

So while we start squirreling away our nickels for presents, let’s celebrate being back in the office and mark Friday ShareDay with 99 Problems But A Pitch Ain’t One. Try not to snort with laughter.

Happy Weekend!