A Content-Driven Friday ShareDay


Viral Content Bob Dylan

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Happy Friday! I hope you had a productive week!

If you’re like me, you have a ton of things to get out of the way today (or what I call #FinishStrongFriday), so we’ll just get straight to our featured Friday ShareDay post:

This beauty comes from my buddies at Austin & Williams, and it’s a terrific post on content creation and how to successfully market it. (Hint: it’s harder than you think!) I’ve written before on the topic as well and I think they do a great job of diving into the “why” behind content creation, what succeeds and what fails. It’s brilliant stuff.

Happy Weekend!

Hey Buddy, Do You Wanna Buy A Watch, Real Cheap?


Dick Tracy Watch

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Pop quiz: The title of today’s post is a line from a classic song. Name the song and the artist in the comments below! I’ll post the answer on Monday in the Media section of the blog.

And now for Friday ShareDay, where we share great content from across the web and give the authors credit, here’s a great post from master marketer Seth Godin “On buying something for the first time”. Great stuff for all us PR and marketing folk – and for anyone trying to understand growing their audience. Thanks Seth!

Happy Weekend!