Imitation Friday ShareDay


Imitation

They say imitation is the sincerest form of flattery.

So for Friday ShareDay I’d like to share this post, that I would like to think was an extension of something I wrote earlier this week.

HootSuite CEO Ryan Holmes takes the “Innovate or Die” concept and puts a positive spin on it that is some amazing food for thought. There are some killer ideas in here.

Happy Weekend!

Xbox One Isn’t the Only One


XboxOne

The unveiling of the Xbox One has got my inner geek pretty stoked.

Tear it apart any which way you want, but this new console it represents a terrific leap forward in the way we experience and share media in our homes: music, movies, games and TV. The new functions look very cool, especially the improvements in Kinect. I will be getting my hands one as soon as possible.

It’s probably not the elusive “all in one” box that Microsoft claims it is, but I frankly don’t think we will ever get there, because we really don’t want to. As consumers, (especially us geeks, who thrive on variety and shiny new things that replace and outdo the old ones) we don’t like limiting ourselves to just one platform or one way of doing things. We like to integrate our systems together and make them do unique things that serve our purposes.

The Xbox One is also a good example of how we – as communications professionals and PR people – need to constantly keep up with evolving technology that affects our business.

I was a semi-early adopter of social media, and saw its potential for one-to-one, human connectivity right away. And while I’m better at it than most, I’m far from an uber-user or an expert by my definition of the word.

Part of the reason we fall behind is because things evolve so quickly, it’s hard to keep up. And yet, that’s also part of our business: recognizing the changes afoot and evolving our tactics with them. We need to take time out – hard as it can be – to experiment with these technologies and make them work for us.

Take time to turn off all your inputs and just experiment, at least once a week. Part of keeping up is making sure you do it with the frequency to make it effective.

Overexposed


Overexposed

There’s such a thing as doing too much. And we know it when we see it.

We live in a hectic world, always running somewhere: running to catch a flight, running home to have dinner, running to meet a client or a deadline.

So much of our life can be spent running. Chasing something. Sometimes we don’t even know after what.

We need to slow down.

Not “take a vacation” slow down (although right now on this flight home from San Antonio, a vacation sounds awfully good), I mean slow down in our every day lives.

Moving too fast is an invitation for stupid mistakes. It drains the meaningful out of what we do, and inflates the trivial. It makes mediocrity feel like a win.

We’re not supposed to spend our lives putting out fires and fixing mistakes. We’re supposed to avoid the matches in the first place so we never even have to call the fire department.

Some people, some organizations – especially in the public relations world – seem like they are always out there, all the time, hogging the spotlight and yelling above the din. Lesser people would be tempted to match their frequency in a quest for our own feeling of connection and satisfaction. To do as much as they are. We would be wrong.

Fewer, smarter, better campaigns are always preferable to the run-and-gun school of public relations. The news cycle is what it is. And there’s always another one coming.

You’ll get your turn at bat. Make sure you can see the pitch when it comes.

Use the Force on Friday ShareDay!


Obi Wan Kenobi

What a week!

After a two-day road trip to Texas, I am back in NYC and very glad it’s almost the weekend. Good Friday? YES. IT. IS.

A quick shout out and a thank you to all of you who read, like, comment and subscribe here. I can never get enough of hearing your feedback and what you think: whether you agree, disagree, or want to offer your own take on any of the topics we discuss in this space. I’m doing this strictly for the feedback I get from you all. And just like the great Chris Brogan, I’m not ashamed to beg for your input either, so please keep the interaction coming!

And let’s cut to the chase this Friday ShareDay with a great post I picked up off of LinkedIn this morning. (BTW, if your LinkedIn profile is any less than 100% complete, and polished to a nice shiny glow, you’re doing yourself a disservice).

Combining my two geek loves (innovation and Star Wars), here’s “How to Innovate Like a Jedi Knight” from Diego Rodriguez. Thanks Diego!

Happy Weekend!

Eliminate the Noise


Noise

Anything that distracts us from our goals can be defined as noise.

It’s all around us, mostly in the form of messages designed to get us to take action, and usually to spend money. It’s siren song lures us into big box stores with promises of zero-percent financing; into restaurants for two-for-one, bottomless drinks and dinners; and into all manner of other entertainment, experiential and consumption opportunities.

But if those opportunities don’t align with our goals, the are distractions. They sap our attention, energy and resources. By that definition, they must be eliminated.

This is not an anti-marketing message; rather, this is a pro-YOU message.

It’s your job to figure out what is noise, for you, your organization and your goals. You need to filter the noise from the essential. One man’s noise can be another man’s nirvana.

It can be daunting, and perhaps not fun. Asking – actually telling – other people that their best and sincerest efforts are not welcome.

But it’s either them or you. You can’t apologize for doing what you do.

Where’d I Put That Idea?


Great Idea

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Ever had one of those moments where you have a great idea, but didn’t write it down? And once you had a free moment to act on it, you forgot key details, or even forgot the whole idea in the first place?

Perhaps it’s a great idea with no one to apply it to. It’s just a “Wouldn’t it be cool if?” kind of moment that you hope and pray you will remember the next time you need it.

Or maybe you have a great idea that’s a perfect fit for a client, and you can see the end product and payoff, but your client is reluctant to take the plunge on it.

We’ve all been stuck at one point or another, trying to fit round pegs in square holes, or trying to find a path an an elusive goal.

I don’t have a magic answer as to how to get to that end point. Every path is different. You have to find yours for yourself.

The important lesson is this: don’t give up. No matter what obstacles are thrown before you, no matter how many times you may fall down or get derailed, no matter how long it takes: something worth doing is worth completing. Otherwise you’ve wasted your time and energy and that of the people you work with.

Maybe that’s the real secret: before starting a project, ask yourself if it’s worth finishing. If it is, there’s no reason not to thrown yourself into it completely. If it isn’t worth finishing, don’t start it in the first place.

Reaching Out.. Touching Me.. Touching You…


Relationships

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@SamanthaYanks: “Relationships are key.”

I read this tweet a few weeks back and it illustrated a key concept we’d all be wise to remember: that relationships make everything we do better.

Relationships – that intimate connection we forge with another human being – create more fulfilling experiences, allow us to find creative solutions to challenges, and sweeten the victories when they inevitably come.

In business, projects move faster and easier, and results come faster and bigger when there is a shared sense of pride in the project.

In life, there’s nothing better than having a partner to high five as you both cross the finish line, knowing you each helped the other make it there.

So team up: it’s good for you!

First Chance, Last Chance


Same Old Thinking Same Old Results

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This pic at the left says it all. Can you feel it?

So in that spirit, here’s a fast post today to kickoff a new week, a new month, a new business quarter, and the last three months of the year. It’s your first chance to get the rest of the year going right – and your last chance to make something amazing happen before we say goodbye to 2012.

Before you know it, we’ll all be standing around singing this song.

For those of you who are interested in “making it through,” best of luck.

For those of you who are going to make this a time to remember, come on along with me. We got doin’ to do.

Leave a comment below and let everyone know what YOU will accomplish!

Do you have Klout?


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Klout

We all have influence on others. Perhaps not on the scale of Ming the Merciless, but influence, nonetheless.

Nowhere is that influence more on display than in social media, where we are encouraged to share information, experiences and unsolicited opinions on everything from restaurants and music to the news of the day. And those opinions often result in real actions taken by the people who hear our words.

They go to the movies. Buy a pair of jeans. Maybe even book a vacation or enroll their child in a school. In short, they spend money. (Here’s an earlier post where I talked about making your social media messages actionable.)

And so all my marketing friends sit up and go “We should be able to track this! Put it on a graph and analyze it! Make it work better!”

Enter Klout, which claims to measure your social media influence by analyzing with whom you interact with on facebook, twitter and other social media sites and gives you a grade, your “Klout score.”

Scientific? Hardly.

And being the skeptic, I asked some of my twitter followers (and people whose opinions are far more insightful than mine) to share their perceptions of Klout:

Dave Peck: “@klout is one of the best tools put there to measure influence. Has room for improvement though. For example, I didn’t tweet while on vacation and my score dropped. So I take 48 hrs off and my influence and reach drop? I don’t think so. Oh and @klout rocks they helped me out yesterday really fast ;)” [Dave didn’t elaborate on this last point.]

Monica Guzman: “Checking @klout is like Googling yourself, but a bit more socially acceptable.” [Love it, Monica!]

Amanda Marsh: “Even at 74, the only perk I was able to pick up was the Spotify account.” [Agreed! But I am waiting for those nifty achievement badges, AM!]

Gina LaGuardia: “I do like the freebies. Seriously, though, I’ve had editors of sites to which I f/l content ask me for writers’ scores… [Gina is a terrific writer who works in the higher education” and senior living spaces]

Nathan King: “For some people, their Klout score will be dead-on accurate, for others, not so much. I check it out of curiosity, but don’t change what I do online to try to raise the score. I’d much rather have people judge me on how I conduct myself online and the content I publish, not a score determined by Klout’s algorithm.” [Terrific insight, NK!]

Louise DiCarlo: You’re influential as long as someone doesn’t die – I lost 3 pts dealing w/real life (dad died). [So sorry for your loss, Lu.]

From my perspective, Klout strikes me more like a game than a resource, especially the feature that allows you to dole out +Klout points daily to people to whom you’re connected. And the range of social media networks that can be paired (ie, where Klout draws your score from) are currently limited to facebook, twitter and linkedin. They just recently added foursquare and YouTube, but other sites like Tumblr, Instagram, Gowalla and the new kid on the block, Google+, are no where to be found (yet).

I’d love to see Klout incorporate some kind of point system that earns me things of value, whether in the social media or real world. The next step in social media is getting people to spend real dollars, after all.

What’s YOUR experience with Klout? Check it out for yourself and let me know what you think.

Cobras, Retweets and Friday ShareDay


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Another terrific week for yours truly, including having got some amazing news that I will be sharing with you in the coming month. I’m currently sworn to secrecy, but I am very happy with this new development. Stay tuned!

Meantime, we saw another runaway twitter account emerge this week, @BronxZoosCobra, named after the snake that apparently went missing for days at the iconic New York City institution. Just today, the critter was found – having not left the Zoo grounds – but the adventures of this guy captivated the tweetiverse for the week, racking up more than 200,000 followers in just hours. This terrific post from Computer World runsdown the online frenzy and the inspirational genius behind it.

And for Friday ShareDay, here’s a post on whether the retweet truly has any value by Joel Postman. Of particular interest is the great comments posted after the entry. Give the whole thing a read and chime in!

Happy Weekend!