Find Me On.. Where?!?!


Social Networks

Maybe we have too many social networks.

I mean, think about it. Facebook and twitter. Instagram and Vine. Quora and Google+. Yelp and Foodspotting. And on and on and on.

You need a scorecard just to keep up, and an entire afternoon just to be remotely relevant on any more than one on two.

I’ve read more than one article this week about younger people rejecting Facebook.

And Peter Shankman this week opened up a storm of controversy when he predicted Yelp! would be out of business in two years.*

I think it’s just a matter of time before more people are migrating to something else. Who knows what that is. But if I’m feeling that way, I can promise you, it’s already happening.

I must have more than 100 apps on my iPhone. Truth is, I don’t think I use half of them. And I have no plans to.

So I’m opening this up for discussion, because I am really interested in what you think: which social networks/apps are becoming less relevant? Which should I close out or delete, and which should I keep? Which do you use on a regular basis and why?

I don’t want to hear any brand-bashing. This is not meant to take jabs at anyone. I’m just really interested in what others are thinking.

Leave a comment below!

*This post has been amended to accurately reflect Shankman’s prediction on Yelp. Thanks Peter!

Xbox One Isn’t the Only One


XboxOne

The unveiling of the Xbox One has got my inner geek pretty stoked.

Tear it apart any which way you want, but this new console it represents a terrific leap forward in the way we experience and share media in our homes: music, movies, games and TV. The new functions look very cool, especially the improvements in Kinect. I will be getting my hands one as soon as possible.

It’s probably not the elusive “all in one” box that Microsoft claims it is, but I frankly don’t think we will ever get there, because we really don’t want to. As consumers, (especially us geeks, who thrive on variety and shiny new things that replace and outdo the old ones) we don’t like limiting ourselves to just one platform or one way of doing things. We like to integrate our systems together and make them do unique things that serve our purposes.

The Xbox One is also a good example of how we – as communications professionals and PR people – need to constantly keep up with evolving technology that affects our business.

I was a semi-early adopter of social media, and saw its potential for one-to-one, human connectivity right away. And while I’m better at it than most, I’m far from an uber-user or an expert by my definition of the word.

Part of the reason we fall behind is because things evolve so quickly, it’s hard to keep up. And yet, that’s also part of our business: recognizing the changes afoot and evolving our tactics with them. We need to take time out – hard as it can be – to experiment with these technologies and make them work for us.

Take time to turn off all your inputs and just experiment, at least once a week. Part of keeping up is making sure you do it with the frequency to make it effective.

It’s All About To End


Meteor NYC

I wrote the title to this post a week ago, truly meaning to reference a great article on social media that I intended to share with all of you for Friday ShareDay.

Then this morning, I woke up to this:

I can’t imagine what people in that Russian town could have been thinking, innocently going about their daily business, as they watched the sky light up, brighter than the brightest sunlight, then watch something impact the ground just over the horizon, or down the street. It must have been terrifying. I’m thinking good thoughts for all those people who were injured or otherwise affected.

(P.S. Did I just miss the warnings from NASA and others? Because, I don’t know, when a meteor that’s big enough to NOT burn up in the atmosphere is on a trajectory to hit Earth anywhere, I’d like to know about it in advance.)

Back to the blog…

What I meant when I titled this post last week was a reference to our Friday ShareDay content, a great post on “3 Ways to Survive the Coming Social Bust.” Even if the doomsday title isn’t the truth, the advice contained inside is invaluable.

Happy Friday!

Do you have Klout?


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Klout

We all have influence on others. Perhaps not on the scale of Ming the Merciless, but influence, nonetheless.

Nowhere is that influence more on display than in social media, where we are encouraged to share information, experiences and unsolicited opinions on everything from restaurants and music to the news of the day. And those opinions often result in real actions taken by the people who hear our words.

They go to the movies. Buy a pair of jeans. Maybe even book a vacation or enroll their child in a school. In short, they spend money. (Here’s an earlier post where I talked about making your social media messages actionable.)

And so all my marketing friends sit up and go “We should be able to track this! Put it on a graph and analyze it! Make it work better!”

Enter Klout, which claims to measure your social media influence by analyzing with whom you interact with on facebook, twitter and other social media sites and gives you a grade, your “Klout score.”

Scientific? Hardly.

And being the skeptic, I asked some of my twitter followers (and people whose opinions are far more insightful than mine) to share their perceptions of Klout:

Dave Peck: “@klout is one of the best tools put there to measure influence. Has room for improvement though. For example, I didn’t tweet while on vacation and my score dropped. So I take 48 hrs off and my influence and reach drop? I don’t think so. Oh and @klout rocks they helped me out yesterday really fast ;)” [Dave didn’t elaborate on this last point.]

Monica Guzman: “Checking @klout is like Googling yourself, but a bit more socially acceptable.” [Love it, Monica!]

Amanda Marsh: “Even at 74, the only perk I was able to pick up was the Spotify account.” [Agreed! But I am waiting for those nifty achievement badges, AM!]

Gina LaGuardia: “I do like the freebies. Seriously, though, I’ve had editors of sites to which I f/l content ask me for writers’ scores… [Gina is a terrific writer who works in the higher education” and senior living spaces]

Nathan King: “For some people, their Klout score will be dead-on accurate, for others, not so much. I check it out of curiosity, but don’t change what I do online to try to raise the score. I’d much rather have people judge me on how I conduct myself online and the content I publish, not a score determined by Klout’s algorithm.” [Terrific insight, NK!]

Louise DiCarlo: You’re influential as long as someone doesn’t die – I lost 3 pts dealing w/real life (dad died). [So sorry for your loss, Lu.]

From my perspective, Klout strikes me more like a game than a resource, especially the feature that allows you to dole out +Klout points daily to people to whom you’re connected. And the range of social media networks that can be paired (ie, where Klout draws your score from) are currently limited to facebook, twitter and linkedin. They just recently added foursquare and YouTube, but other sites like Tumblr, Instagram, Gowalla and the new kid on the block, Google+, are no where to be found (yet).

I’d love to see Klout incorporate some kind of point system that earns me things of value, whether in the social media or real world. The next step in social media is getting people to spend real dollars, after all.

What’s YOUR experience with Klout? Check it out for yourself and let me know what you think.

Been a Long Time…


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Apologies to you faithful readers for the lag in new content here on the blog; life has been both busy and complicated recently! But all’s ending up in a good place, so I’ll be back in the saddle again next week.

Meantime, I want to urge everyone to take a moment this Independence Day weekend to remember our men and women in uniform who are in harm’s way around the world. Thanks to you, we can sit around on the beach and grill burgers to our heart’s content. You guys and gals rock and we owe you bigtime.

And now for Friday ShareDay, which we haven’t done in a while!

Seems like foursquare just unveiled the “Ten Hundred” badge, which you get when you check in for the 1,000th or more time. Check it out – seems very easy to get. (I’m still working on the douchebag badge, personally.)

And just to make up for weeks of NOT posting on Friday ShareDay, here’s news from UberSocial, which makes my twitter mobile app of choice, on an upgrade and new requirements for direct messaging.

Thanks and Happy Weekend!

Who’s on foursquare?


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Wow, has anyone had an amazing week? Mine has been filled with new connections and successes on multiple fronts. I’ve been able to push the envelope in creative, tangible ways for my clients and myself. Headed into the weekend, I’m feeling good. I hope you are too.

Let’s get right to our Friday ShareDay post! This terrific research on foursquare user patterns comes from New York-based firm Austin & Williams and my online friend Nathan R. King. The results are mindblowing – and proof that foursquare may operate like a game, but it’s a powerful social media platform that businesses simply MUST use in their marketing strategies. Thanks Nathan!

Happy weekend everyone!