Ask, and Ye May Receive. But Stay Silent And…


Handing Out Literature 2

I don’t understand the evangelists who stand at my train station every morning.

That’s not to say I don’t like them. They seem like sincere, polite people, attempting to spread their faith in their particular religion. But in the seven years I have seen them standing there with their reading materials, whether they are wearing brightly-colored sun bonnets or skull caps and down coats, they have never once offered me a pamphlet or even tried to engage me in conversation.

Now granted, perhaps I am not their target demo. In fact, my physical presentation makes me quite sure of that. And if they did ask me a question or hand me a pamphlet, I would politely decline and wish them a good day.

But here’s the thing: they’ve never even tried. And by not engaging with me, they don’t even know whether I would be receptive to what they are offering.

The same holds true for business: if you don’t ask, you are certain to not get. And no business can survive on that strategy.

Engaging Friday ShareDay


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So it’s finally, really, officially spring here in New York!

I, for one, have been waiting for this for a while. If you know me at all, you know I am not the biggest fan of the cold or the snow. (Remind me why I don’t move to Key West again?) So I am very much looking forward to some time spent outside this weekend, in the backyard and the park. Do I dare hit the beach, even if I am hanging out in jeans and a sweatshirt? Hmmm…

It’s also Friday ShareDay, and that means bringing you someone else’s brilliant piece of content, with props and a thank you.

This post has made the rounds quite a bit on social media, but I thought it worth posting here today, from the fine folks at Mashable, about the “Most Engaged Brands On Twitter.” Check out the right hand column for the insightful analysis.

Happy Weekend!