Want Better Results? Make Yourself Busy!


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Today’s one of those “Too much to do, too little time” days, with a little “I wish I didn’t have to have this conversation” mixed in for good measure. It woke my brain from a sound sleep at 4am, and my (almost) two-year-old son heard daddy get up and quickly followed. I’ve ingested enough coffee to wake a corpse and my day is barely six hours old. And my “to-do” list is a mile long.

So today will be fun.

I mean that literally. Today will be challenging, difficult, perhaps annoying, but yes, fun. I thrive on adrenaline in a Charlie-Sheen-Tiger-Blood kind of way, so these days can be terrifically exciting.

And on days where the weight of the world isn’t accidentally placed on my shoulders (like today) I sometimes like to manufacture similar circumstances, in hopes of getting a similar result. I know that sounds crazy, but I think we can all benefit from it at times, in order to spur our productivity and get more done.

I’m not talking about busy work (organizing your facebook friends into groups can be saved for another day), I’m talking about making a list of those things that need to get done this week and then cranking them out in ONE DAY, like you’re on some crack-fueled version of hyperdrive.

It’s amazing how much we can get done when we just pin the pedal to the floor, you know?

So if you’re not running like crazy (like I am today), give a shot to pretending that you are and see what happens. You might just surprise yourself.

Spring is Springing.. and Promises Renewed


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First, an apology to you all for not posting much the last two weeks. After you showed me much love for my “Charlie Sheen” post, I haven’t reciprocated with new content, and I apologize. Never mind that work has been crazy busy and a stomach virus sidelined me for three days earlier this week. It’s my obligation to send you new content, without fail. Here’s a promise to get back on the horse next week. I’ve already got a few things brewing in the pot, but I’ll save ’em until then.

Meantime, we’re watching and hoping for the best in Japan. I know you join me in wishing that they can not only avert disaster in the nuclear plants, but that the victims of the earthquake and tsunami get the assistance they need. Head to the American Red Cross to donate and follow updates on twitter @redcross.

For now, let’s celebrate this amazing New York area weather we’re having (temps near 70 today – hallelujah!) with a Friday ShareDay post from Ragan’s PR Daily (hat tip: WordHampton PR), just out today, about a new study that shows facebook “likes” are more powerful than twitter “tweets.” Agree or disagree? Weigh in below and keep the conversation going!

Happy Weekend!

Inside Charlie Sheen’s Head.. And Ours


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Charlie Sheen sounds possessed. The near constant stream of ridiculousness coming out of his mouth and the unfortunate media saturation that is helping to fuel the fire would be comical if it were not so sad.

But if the evidence of his disease (including the truck load of stories about hookers, trashed hotel rooms and now a porn star as his “live in goddess”) did not exist, we might only be seeing a guy who is intensely determined and completely dedicated to achieveing his own version of success.

I’m not making excuses for Charlie Sheen, nor am I defending his absurd behavior. I do think the guy way off the rails and needs help.

But for the purposes of today’s post, I’m going to go out on a limb and take the opportunity Charlie is handing us to ponder our own dedication and intensity to do great things for ourselves, our families and our clients.

Ask yourself:

How dedicated am I to my own success, and that of my clients? Am I proudly attaching my name to the work I do at the end of every day or am I just phoning it in?

Do I have a plan in place to get from where I am now to where I want to be in a month? Six months? A year? (I rarely plan beyond a year, because I don’t think you can accurately predict what external factors will force you to change course again and again.)

Is that plan achievable and measurable? Does it have a direction, and steps small enough that you can check something off every day, or at least once a week?

Who are my allies in my journey, and how can I enlist their help? What can I offer them to inspire their work, loyalty and wisdom?

What obstacles stand in my way and how can I eliminate them? (See: who are my allies, above)

– If derailed, how would I reconfigure my strategy to reach my goals?

The Joe Jackson song, “You Can’t Get What You Want, Til You Know What You Want” is apropos here as well.

Plans for achieving goals are essential for great client relationships. And we need to take stock of the results on a regular basis to demonstrate true progress. The same holds true for ourselves and our personal plans. Because “You can’t hit a target if you don’t have a target to hit.”