Back At It


Priorities

I’ve taken a couple weeks off from posting.. things have been quite busy.

I have had so much going on at work that I had not one moment to think about creative writing, much less put something down on paper (or computer!), even though it was on my mind.

And although not posting anything new here is a bit of a failure on my part, it also points out an important lesson about priorities and workload.

I could have easily not completed a work project in order to take time to write something. I could have put this blog – a hobby of mine – ahead of something that affects my clients and my company. I could have sat and mused about writing something fun or insightful, worked the copy until I got it just right, found an interesting image and loaded in links for entertainment, posted it, sat back and felt like I had accomplished something.

But that would have meant putting off things that needed greater attention, that were frankly more important.

It illustrates to me the larger lesson of prioritizing and delaying pleasure in order to achieve a goal.

So much of life is about knowing when and how to prioritize, and when to set aside things that don’t matter.

Pardon me, now.. it’s dinner time with my family and I am turning this thing off. (see.. priorities!)

Surprises


Cameron Russell Headshot

Last week, I wrote a post about an underwear model.

Okay, that’s not entirely true. I wrote a post about a TEDTalk – a really interesting one, too – given by professional model Cameron Russell, who talked about perception and the inequities of what people look like versus who they are. (Here’s my original post, with a link to Cameron’s talk.)

As a bit of a social experiment, I used a thumbnail of Cameron that I thought would catch people’s attention (yes, mostly men) to promote the post. You see where this is going.

So I was surprised to see that, in the first 24 hours the post was live, there was no discernible spike in traffic to my blog. In fact, the day’s clicks rated lower than the week before, when I posted “Friends” with a classic promotional (and equally titillating) still from the show.

What that tells me is that you, my fellow reader, are not beguiled by cheap thrills. In fact, the data leads me to believe that, in a world we are told is ruled by Kardashian scandals and stories of faux sex tapes, you are coming to this space to read and learn. And that makes me happy.

So thanks to you all for checking in on a regular basis. I really appreciate all the facebook likes, retweets and shares on LinkedIn. Let me know what you think by leaving a comment below.

PS: Thanks Cameron for not only giving a really cool talk, but for RT’ing the tweet to my original post. Shows you really believe in what you said on stage.

PPS: I wrote this post over the weekend, before the Boston Marathon Bombing. I didn’t personally know anyone involved who was injured or killed and am grateful for that. I also chose to post this, as scheduled – even as we seem to be in another cycle of terroristic attacks (just like we were in September 2001) – because that’s what we do as Americans. We don’t twist in the wind because some coward takes a cheap shot at us. We rally, we help the injured, we get up, and then we do the ass-kicking that needs to get done. America is with you Boston.

It All Looks So Peaceful from 23,000 Feet


ItAllLooksSoPeacefulFrom23000Feet

I’ve come to expect wifi on airplanes.

It’s really ridiculous. I take for granted that we – as a technologically advanced society – should be able to seamlessly layer one magical concept (wifi) on top of another (flight).

Stop to think about it. It’s (as my 4-year-old would tell me) RI-DONK-U-LOUS!!!

I mean, really. Full internet, almost-streaming capability bandwidth, from inside a metal can, strapped to a pair (or two) of jet engines traveling at 700 miles an hour, just miles beneath the edge of space. Really???

My son is right.

And so since I don’t have wifi connectivity as I type this, I have the liberty – the luxury – of being completely disconnected. I can look out the window, quiet my brain, and pause. Think. Imagine. And yes, sleep a little. (Remember, I have kids. I need sleep whenever and wherever I can get it.)

We need these times. They can help us find our center, our equilibrium. We can choose to stretch, or relax, our brains. We can let our imaginations dance off the cloud tops, and indulge our spirits in, well, spirits. (read: Bombay Sapphire. Now you know.)

Connectivity is great. It helps us be productive.

Dis-connectivity is equally great. Unplug.

Holiday Friday ShareDay


Merry Christmas

[tweetmeme source=”jodyfisher”only_single=false https://jodyfisher.wordpress.com%5D

We’re in the midst of the Holiday Season here in New York: the sidewalks are bustling with tourists and shoppers as everyone prepares to spend time with family and friends over the next week. I hope wherever you’re headed, your travels will be safe and your time spent with loved ones merry.

In that spirit, I’ll be taking some time off from the blog next week, while I cook up some of my new offerings for 2012. We’ll still have a Friday ShareDay post to finish off the year.

So for this Friday ShareDay, here’s an interesting article from Social Media Examiner about the growth of the blogospehere.

As a PR person, what jumps out at me in this post is the statistic that while the number of blogs are growing, the vast majority are written by hobbyists who (presumably) are not affiliated with any official news organization. I’m interested to know if that changes your mind about how you interact with bloggers, and where they fall on your “prestige scale” when getting hits for your clients. Let me know!

Happy Weekend and Happy Holidays!