A Content-Driven Friday ShareDay

Viral Content Bob Dylan

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Happy Friday! I hope you had a productive week!

If you’re like me, you have a ton of things to get out of the way today (or what I call #FinishStrongFriday), so we’ll just get straight to our featured Friday ShareDay post:

This beauty comes from my buddies at Austin & Williams, and it’s a terrific post on content creation and how to successfully market it. (Hint: it’s harder than you think!) I’ve written before on the topic as well and I think they do a great job of diving into the “why” behind content creation, what succeeds and what fails. It’s brilliant stuff.

Happy Weekend!

Who’s on foursquare?

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Wow, has anyone had an amazing week? Mine has been filled with new connections and successes on multiple fronts. I’ve been able to push the envelope in creative, tangible ways for my clients and myself. Headed into the weekend, I’m feeling good. I hope you are too.

Let’s get right to our Friday ShareDay post! This terrific research on foursquare user patterns comes from New York-based firm Austin & Williams and my online friend Nathan R. King. The results are mindblowing – and proof that foursquare may operate like a game, but it’s a powerful social media platform that businesses simply MUST use in their marketing strategies. Thanks Nathan!

Happy weekend everyone!