As PR people, we’re all just a bunch of pitchers.
Not like the great Mariano Rivera, or (watch me date myself here) Goose Gossage or Ron Guidry. (Anyone remember Luis Tiant for the win?)
We are storytellers, not only for our clients, but for ourselves. To be successful, we need to relay information in a condensed and entertaining way, so as to provoke the “tell me more!” reaction in the reporters, editors and producers we are pitching, giving them the tools to do the same for their readers, listeners and viewers.
We also all know that there are some basic rules about PR pitching: Never lie, or even stretch the truth; lead with the most interesting facts; have a story with a beginning, middle and end. And make every pitch actionable.
There’s also the rule about not pitching on a Friday, for various reasons. I’ve been guilty of practicing this myself, but this article – presented for this installment of Friday ShareDay – from PR News Online relays some valid reasons to jettison the “don’t pitch on Friday” rule.
They say imitation is the sincerest form of flattery.
So for Friday ShareDay I’d like to share this post, that I would like to think was an extension of something I wrote earlier this week.
HootSuite CEO Ryan Holmes takes the “Innovate or Die” concept and puts a positive spin on it that is some amazing food for thought. There are some killer ideas in here.
I find myself engaged in a lot of SEO work recently, and it’s pretty interesting.
Watching how what you do online changes how search engines find you is fascinating to me. And I think it’s legitimate for us PR folks – along with marketers, managers and personal assistants – to want to engage in a sincere degree of positive online postings and placements to help boost someone’s reputation, including online. After all, we are paid to promote people.
Of course, there’s a dark side to this, as there can be to just about anything in life. And I’m not endorsing anything that’s disingenuous or an outright lie. But honest, positive promotion is what any of us who live in the public sphere (and who work with others who want the same) are after.
So it’s serendipitous that I ran across this from our friends at Social Media Examiner, about “Three Steps to Becoming a Thought Leader in Your Industry” and thought it would be perfect for this Friday ShareDay.
So much of what we do as PR people isn’t about message – it’s about good advice.
And good counsel shouldn’t be relegated to press releases and placements. We need to help people think through challenges and problems and help them find their way to their goals.
When clients make bad decisions – and worse, when they make those bad decisions because we didn’t help them make a better one – is when the ground falls out from under them. And from you. And pulling things back together can be very, very messy.
So for Friday ShareDay, here’s a great article – that frankly, I wish I had written myself – about “When PR overshadows the problem” by Phil Rosenthal.
It’s been quite a work week for me.
I had the privilege of organizing two very important media events that I know you have heard, seen and read about by today. My team did an amazing job with each assignment and I am very proud of the work we produced. The reporters, producers, photographers and cameramen we worked with gave (for the most part) wonderful and smart coverage. They are the best in the business and were an absolute pleasure every step of the way. (Hey, this is New York City; you don’t get here with second rate skills).
So as I stare out the window of my morning train to work, I reflect on the amazing experiences that I – and indeed, that all of us – have, not just today but every day. And I think about how so much of it can just pass us by if we don’t stop, stand back, look at it and take it all in.
So for this Friday ShareDay, rather than give you someone else’s content, I share with you my own thoughts:
“We each have an amazing story to tell, people with whom to share the journey, and much to contribute before we get to the end of our run on this planet. Don’t waste a minute.”
This will be an abbreviated Friday ShareDay post.
A beautiful spring day (like the one we have today in NYC) fills me with a desire to get up and do something amazing.
And so all that’s on my mind today is this. Great message.
Thanks Phineas and Ferb!
So it’s finally, really, officially spring here in New York!
I, for one, have been waiting for this for a while. If you know me at all, you know I am not the biggest fan of the cold or the snow. (Remind me why I don’t move to Key West again?) So I am very much looking forward to some time spent outside this weekend, in the backyard and the park. Do I dare hit the beach, even if I am hanging out in jeans and a sweatshirt? Hmmm…
It’s also Friday ShareDay, and that means bringing you someone else’s brilliant piece of content, with props and a thank you.
This post has made the rounds quite a bit on social media, but I thought it worth posting here today, from the fine folks at Mashable, about the “Most Engaged Brands On Twitter.” Check out the right hand column for the insightful analysis.
One of my favorite topics to noodle and debate with others is that of perception.
In the PR world, we are challenged to always put ourselves into the shoes of another: whether we are trying to tell someone’s story to create a compelling pitch, anticipating a reporter’s questions to help them write a better story, or putting ourselves in the shoes of a person to whom we are trying to communicate a message.
Perception is powerful. It is the source of discordance as well as harmony. It’s the key to almost everything we want to accomplish in life.
And so for this Friday ShareDay, here’s a really insightful TED Talk on perception and the inequities of how people look versus who they are from underwear model (thank me later, guys) Cameron Russell titled “Looks aren’t everything. Believe me, I’m a model.”
I am so grateful for all I have learned and done this week.
After what seems like a very long winter (literally and figuratively), this week I feel like I have stepped out and gone to a new place. It’s inspiring and exhilarating.
What will next week hold? Who knows?
Meantime, it’s Friday, and on the blog, that means giving someone else the spotlight.
So here’s another one of those posts I wish I had written myself, compliments of Matters of Grey, about “10 Things Extraordinary People Say.” Good advice by any measure!
What a week!
After a two-day road trip to Texas, I am back in NYC and very glad it’s almost the weekend. Good Friday? YES. IT. IS.
A quick shout out and a thank you to all of you who read, like, comment and subscribe here. I can never get enough of hearing your feedback and what you think: whether you agree, disagree, or want to offer your own take on any of the topics we discuss in this space. I’m doing this strictly for the feedback I get from you all. And just like the great Chris Brogan, I’m not ashamed to beg for your input either, so please keep the interaction coming!
And let’s cut to the chase this Friday ShareDay with a great post I picked up off of LinkedIn this morning. (BTW, if your LinkedIn profile is any less than 100% complete, and polished to a nice shiny glow, you’re doing yourself a disservice).
Combining my two geek loves (innovation and Star Wars), here’s “How to Innovate Like a Jedi Knight” from Diego Rodriguez. Thanks Diego!