I find myself engaged in a lot of SEO work recently, and it’s pretty interesting.
Watching how what you do online changes how search engines find you is fascinating to me. And I think it’s legitimate for us PR folks – along with marketers, managers and personal assistants – to want to engage in a sincere degree of positive online postings and placements to help boost someone’s reputation, including online. After all, we are paid to promote people.
Of course, there’s a dark side to this, as there can be to just about anything in life. And I’m not endorsing anything that’s disingenuous or an outright lie. But honest, positive promotion is what any of us who live in the public sphere (and who work with others who want the same) are after.
So it’s serendipitous that I ran across this from our friends at Social Media Examiner, about “Three Steps to Becoming a Thought Leader in Your Industry” and thought it would be perfect for this Friday ShareDay.