You’re Not As Good As You Think You Are


Great Writing 2

I love to write.

I have loved it since I was a kid. I remember creative writing exercises in fifth grade, letting me stretch my imagination and my vocabulary at the same time. I remember straining (happily) to tell a story through mere words on a page. To keep the details together and make it make sense. To define a beginning, a middle and an end. To have a hero and a villain. To have a happy ending.

As PR people, we get paid to be great writers. More pointedly, we get hired to be story-tellers. We translate the gobbeldy-gook brought to us in various forms, and weave it (don’t say “spin!”) into a narrative that is factually accurate and creatively mesmerizing. Our job is to make people care.

And it all starts with great writing.

We can’t write enough. We can’t practice that story-telling craft enough. We can’t ever stop getting better at doing that thing that makes our audience sit up and say, “Wow. Tell me more.”

What’s your favorite part about writing?

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