On a recent field trip with a client, I decided to try something new.
What it was doesn’t matter. I got an idea, something I had never done before, but was fairly certain I could pull off. I did my homework on the technical aspects of what I needed to accomplish. I recruited a collaborator to help me test the idea. And then I went for it.
I could have very easily fallen on my face.
And although the experiment wasn’t a fire-breathing, twitter-trending-topic success, what I set out to test did, in fact, work. And the feedback I got in the process (from myself and from others) will let me do that thing even better the next time.
I was out of my comfort zone. And it felt good.
It’s easy for us to not do something new; to repeat the same winning formula over and over, tweaked for the details, in order to keep racking up wins. After all, if you weren’t so good at that thing you can do (in your sleep, by now, I am sure), people wouldn’t be hiring you, right? So why mess with something that is working?
Because that’s not what we do.
As PR people, we need to always be looking for the new. The different. The unusual. The unique.
The stagnant dies. The boundary-pushers not only survive, but thrive. We create new paradigms and new ways of seeing the world. We advance the narrative and turn the insane into the achievable.
Don’t settle for the same-old ho-hum. Get out of your comfort zone. I’m certainly glad I did.