Anything that distracts us from our goals can be defined as noise.
It’s all around us, mostly in the form of messages designed to get us to take action, and usually to spend money. It’s siren song lures us into big box stores with promises of zero-percent financing; into restaurants for two-for-one, bottomless drinks and dinners; and into all manner of other entertainment, experiential and consumption opportunities.
But if those opportunities don’t align with our goals, the are distractions. They sap our attention, energy and resources. By that definition, they must be eliminated.
This is not an anti-marketing message; rather, this is a pro-YOU message.
It’s your job to figure out what is noise, for you, your organization and your goals. You need to filter the noise from the essential. One man’s noise can be another man’s nirvana.
It can be daunting, and perhaps not fun. Asking – actually telling – other people that their best and sincerest efforts are not welcome.
But it’s either them or you. You can’t apologize for doing what you do.