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We are each busy in our own way. Granted, some of us accomplish more than others. Some of us accomplish A LOT MORE than others.
But we all fill our days doing a lot of stuff. And so when we communicate – especially for business reasons – we should strive to make every message actionable.
Ask a question. Provide a link. Engage a conversation. Give something of value.
That last one is critical. We are a society of consumers: of goods, services and information. The more we give things of value, the more people will gather around us. That builds networks and grows influence.
You have value. You have talents to offer. So deliver information that provokes a response. Drive action.
Otherwise, it’s just wasted energy. And none of us can afford to do that.