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This is not going to be popular. But here it goes.
Our lives are busy. If you’re like me, you work while signed into several different social media channels. With a half dozen windows open, email pinging non-stop and posts, updates, videos and IMs flying over the transom like a Nor’easter, it gets to be overwhelming. And then you gotta do that stuff they pay you to do, too.
Your time is valuable. Really, it is very valuable. Whether you’re charging clients hundreds of dollars an hour for your services or you’re trying to carve out some extra time to spend with your family, you can’t afford to waste a minute of your day. Nor would you want to.
That means you have to be a productive as possible. Which means you have to work smarter. And that means you have to kill the clutter. Yes, I am talking about those people who are sucking valuable minutes out of your day. It’s nothing personal. They need to go.
It’s not just the incessant Farmville addicts always asking you to plant a rutabega in their field, or the “haven’t-lived-in-the-same-state-with-you-since-8th-grade-but-here’s-150-identical-pictures-of-people-you’ve-never-met” photo streams. It’s the people who are just hanging out, quite innocently, posting and updating every once in a while, and contributing nothing to the conversation that interests you. You put 50 (or more) of those needless posts together, and you’ve got yourself quite a pile of junk to filter through.
So get rid of ’em. Unfriend. Unfollow. Unsubscribe. Get them out of your feed. Make your social circles resemble your real life more – not less. I would recommend if you haven’t interacted with a person in the last six months, they should go. Yes, that means family. And former fraternity brothers. And co-workers.
Once you’re done, you should see an uptick in your productivity. Your feeds should also get more interesting, and you should be able to be more active with the people with whom you are connected online.
So give it a try. Just don’t expect to be popular.