Mastering SEO is worth $300 million

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For Friday Share Day, here’s a recent New York Times article about Search Engine Optimization and how the Hufington Post turned it into a $300-millon-plus offer from AOL.

There are some great tips buried in here as well, so give it two reads.

Also of note here is the news that Google is creating an algorithm to address shameless SEO-for-SEO’s-sake. And the comments by David Cutts on how we PR and marketing folk should be responding is pure wisdom.

Enjoy and have a great weekend!

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